Social media is having a broad impact in so many ways, not the least of which is journalism, my specialty for many years.
What started with such Web innovations as Myspace and grew to include Facebook, Twitter and many more, essentially allow people to interact, often in real team, using Internet-based and frequently mobile technology.
There are many great things about social media. People can post messages to each other or for common consumption. The can promote their blogs or the stories they have written or the photos they have taken. They can market products and ideas. But social media also can be a goldmine of real-time reactions to breaking news.