Making local news relevant again

Amid all the talk of pay walls, the decline of newspapers, and what the industry needs to do to save itself, many seem to overlook the idea of media relevance. They may give the idea lip service in the greater discussion of rebuilding revenues, but it seems to me that such discussions miss the point.

Pay wall avalanche gains steam

As expected, the avalanche of newspapers planning to launch pay walls grew substantially in the past week with announcements by the Los Angeles Times and Gannett that they would seek a fee from users of their websites. I believe readers in the Midwest and across the nation should expect to see more of the same for some time yet.

I’ll be curious to see how long the pay walls last.