This kind of skepticism is born of fear of the unknown – things like “I don't need this – I'm hanging in there” or “I can't afford this – this is going to cost me” or “I'm busy enough minding my store – I don't have time for this” and other sundry and similar concerns. Ultimately, it sounds like the people voicing these objections actually are afraid of investing time in something in which they lack confidence.
And of course there were some who'd abandoned all hope. "It's too late, we can't recover from this. We may as well just accept it."
I once laughed at this idea but understand now that effective marketing can indeed change perceptions. But it has to be sincere; it has to really mean something.
When hiring does occur, it frequently favors young college grads who have more training in the digital world, but it is not tempered by the wisdom and know-how that comes with experience. And fewer and fewer experienced pros are still employed and able to share the wisdom they have.
Experienced veterans – both employed and unemployed – are looking outside the field we love for work that is more stable, more reliable, has a more defined future. The departure of these veterans is striking a blow to the profession's breadth and depth of knowledge from which it will take decades to recover.
My greater concern is that the newspaper industry will devolve into some kind of morass of published but too frequently dubious information provided either by poorly paid hacks with little regard for standards, or inexperienced professionals with little oversight or mentoring.